Why Learning How to Market a Home Staging Business is Important

Why Learning How to Market a Home Staging Business is Important

Article by Karen Schaefer

Home staging is the process of making a house appealing to potential buyers. Also known as real estate enhancement, home staging is considered as a hot business. But like any other business, there is always the good news and the bad news. The good news is that you have chosen to be a part of the number 1 career and with this venture the opportunities are limitless. The bad news is that about 90 percent of home stagers will be out of business in the next 180 days. This is most likely to happen because some home stagers never mastered marketing.

You heard it right, 90% of Home Stagers go out of business within their first six months just because they never learned how to market their home staging services. Of course, you don’t want to include yourself in this high percentage so all you have to do is to learn to market your home staging business so that you will be in the top 10% with very little competition. But how would you be able to do that? This is possible with the help of the home staging experts. Experts in this field can assist you to generate effective marketing and advertising and there is no doubt that with an effective training you can have more jobs than you can handle.

Learning how to market your home staging business will enable you to expand your horizons and profits as a home stager. It is important for you to learn the different ways to effectively market your home staging services as this will guarantee you stand out from every home stager in your area and attract all the clients you can handle. Leaders in home staging industry do offer free tutorials you can make use of. The training they offer are deemed valuable and will aid every existing home stager, new home stager, professional organizer, real estate agent, stay at home moms who are looking for extra income and anyone ready to take a second career.

A home staging training is perfect for anyone who wants to make more money in the home staging industry. So don’t miss your chance to grab any opportunity that comes your way and think about the importance of learning how to successfully market your home staging business so that you won’t be out of business in the next 180 days just because you never mastered marketing.

About the Author

Karen Schaefer is the Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers which is composed of professional Home Stagers who have accumulated and gained the best Home Stager Training there is. Karen will teach you more about staging, marketing, and selling houses quickly. Learn How to Market a Home Staging Business.

Home Staging: Should You Hire a Professional?

Home Staging: Should You Hire a Professional?

Article by Joe Cline

Home staging is quickly becoming one of the most important parts of selling a home, especially in this slow market. Home staging is the process of setting a home up in such a way that it looks as appealing as possible and move in ready. It also includes making the home have lots of curb appeal so it appears welcome and inviting from the street.

If you are selling your home and want to make the process happen more quickly, you should consider getting help from a home staging professional. There is an art and science to staging a home that goes above and beyond simply slapping up a fresh paint of coat or eliminating clutter in a spare room. Having a professional makeover your home for sale can help you stand head and shoulders over the competition in your area.

Home stagers have a few advantages that can make the difference when you are selling your home. Although there are some costs involved with hiring someone to stage your home, it’s greatly outweighed by the benefits. The first major benefit of hiring a professional is their in depth knowledge of home design. They know what to use to make your home attractive to the particular type of buyer you are looking for. Home stagers spend time learning what appeals to different buyers. They stage your home based on what the market wants. When you go the do it yourself route, you run the risk of choosing things that you like that may not appeal to the majority of buyers.

Professional home stagers can make your life easier. The last thing you want to do when you are trying to sell your home is spend hours and hours making things “just right.” You’ve probably got your schedule filled with packing up your home and getting ready for your move. Buying and arranging everything for a proper home staging takes up a lot of precious time…time that you could spend doing much more important things. Not to mention the time involved with fixing mistakes you may make in your home staging process. Professional home stagers know exactly what to do from the get go and they can save you a lot of time.

Finally, a professional home stager will help your home look professional and polished. Although you may know how to clean and tidy up your home, there is a certain look that is associated with professional quality interior design that is hard to match if you have little experience. Your potential buyers don’t care about your favorite chair or the paintings that make you so proud. They want to be able to envision themselves living in your home. Most people would love to live in a place that is professionally redecorated. The same room can be made less appealing or more appealing based on the furniture choices, the arrangement and the colors.

Professional home staging is an investment, but it is well worth it. If you want to sell your home more quickly and for a faster asking price, consider looking for a home staging professional in your area.

About the Author

Joe Cline writes articles for Rollingwood real estate. Other articles written by the author related to Austin Texas realtor and Austin real estate can be found on the net.

Home Staging is More Practical Than a Buried Statue

Home Staging is More Practical Than a Buried Statue

Article by Debra Gould

“Oh, St. Joseph, guardian of household needs, we know you don’t like to be upside down in the ground, but the sooner escrow closes the sooner we will dig you up and put you in a place of honor in our new home. Please bring us an acceptable offer (or any offer!) and help sustain our faith in the real estate market.”

According to FishEaters.com, that’s one version of the popular prayer offered up by home sellers after burying a statue of St. Joseph, hoping for a quicker sale.

Apparently, this odd custom dates back to 1515 when St. Teresa of Avila needed to build a new convent for her quickly growing Disalced Carmelite Order. Of course she needed to buy some land in order for this to happen but she and her fellow sisters didn’t have enough to purchase it. They turned to St. Joseph for help, burying medals with his picture on them in the ground where they wanted to build their convent. Their prayers were answered.

This method also worked for Andre Bessette, when he prayed to St. Joseph and buried a St. Joseph where he would eventually erect the Shrine of St. Joseph in Montreal, Canada.

Though the custom started out as a means of acquiring land, it changed throughout the centuries and is now performed by sellers who carefully bury a statue of St. Joseph, upside-down and covered in protective cloth, in the front yard of their property.

I recently posted a home staging business dilemma that alluded to this custom. I asked stagers what they would do if they wandered into a FSBO that had been on the market for years with the listing price having been dropped by 0,000 and all that had been done to prep it for sale was the burial of St. Joseph statues in the yard.

Curiously enough, not many readers actually referenced this act in their feedback, choosing instead to talk about how they would approach the topic of home staging with the homeowner. A commenter named Peggy, however, did pick up on the St. Joseph reference, exactly as I’d hoped someone would when she said, “I would gently remind the client that in case she hadn’t heard, St. Joseph has been putting in some extreme overtime of late and that even the Good Lord ‘Helps those who help themselves!’ Of course I would admit to her that for ‘good measure,’ I too buried a St. Joseph statute in my yard (I did!) but then I did everything else in MY POWER to help him help me! And the utmost help I could offer was by staging my own home!”

Peggy cleverly added her own home staging success story in her comment when she wrote, “I would then tell her how my staged home and sold to the first buyer through and how there were 3 back up offers in waiting! I would add that there were no less than 30 other homes on the market in my neighborhood alone at that time. I would then suggest she consider helping St. Joseph help her by setting up a time that she and I could discuss in greater detail the power and effectiveness of home staging!”

So while burying a statue of St. Joseph in the yard might help sell faster, it might be prudent to do the same thing Peggy did and ensure that the home is staged too (you know, just in case!) because as she added in her comment, “I would share with her my belief that, ‘In today’s real estate market, a home seller can’t take themselves or what they are trying to accomplish seriously until they have at least spoken to a home stager about how they can get their home sold faster and for the most money possible.’”

By the way, I confess I never even heard of this practice of burying a St. Joseph statue until a frustrated home seller called me to say that she’d tried it unsuccessfully for three years (!) and she was desperate and ready to try home staging instead. I sent her to the Staging Diva Directory of Home Stagers to locate a Staging Diva Graduate who could help her.

About the Author

Internationally recognized home staging expert Debra Gould is president of Six Elements Inc. and creator of The Staging Diva® Home Staging Business Training Program with 4000+ Graduates worldwide. She’s authored several staging guides and is the founder of the Directory of Home Stagers.

Useful Home Staging Tips For a Quicker Sale

Useful Home Staging Tips For a Quicker Sale

Article by Nelson

There are numerous amount of resourves exists for proper home staging techniques. Usually when home staging is brought up the focus shifts to wall color, interior decor and decluttering, but in addition to there being much more to be done on the interior, there is the often overlooked curb appeal factor to consider. Yes staging a home also applies to the exterior. Curb appeal means making a good first impression may allow potential homebuyers to be more open minded on their first walkthrough of your home.

Home staging is defined as the preparation of a home for sale with major emphasis on presentation and visual appeal. This goes above and beyond expected repairs to the home and actually crafts a visual appearance so that potential buyers will not be distracted by clutter or personal belongings, will feel comfortable and envision themselves living in the home.

Not only is a quicker sale one of the desirable outcomes, but sometimes also the ability to get a higher price. Your home is made to appeal to the largest possible audience and give it optimal chances for a quick and profitable sale. How many situations have there been, where a buyer is distracted by items in the home or off-putting wallpaper and colors to simply dismiss the house in favor of the next showing they go to. Although we think rational people will not behave this way, there is a subtle appeal of a staged home that presents the home in it’s best possible light and somehow feels more move-in ready. In the current buyer’s market, you need every advantage you can get to sell your home for the best possible price.

In our Oakville home, we had a friend offer an impartial look at the front exterior and that creates an alert to upgrade items such as painting doors and shutters, lawn repair or even fresh sod in this case, add fresh mulch to garden beds and around trees, add a few potted flowers, yellow plants near a home’s entry are a good choice. Dispose of weeds, front yard clutter and rake up any leaves. Trim bushes and hedges and in general make the yard look well kept. You can add outdoor furniture such as a bench or even a couple of sitting chairs if you have the layout for it. There was room for a single bench that was implemented.

The next area to have a closer look at will be the entry area of your home once the front door is opened. Simply decluttering this space and cleaning it will go a long way to improving first impressions. There should be plenty of light and invest in a new welcome mat if you don’t have one or if the old one is worn.

There are many more helpful home staging tips to share ranging from which are the current and trendy color schemes to decluttering advice, the necessary removal of all personal photographs and trinkets from the staged home, and even renting furniture if necessary to give a particular room a more upscale or neutral appeal.

A local Oakville home staging company can help Southern Ontario residents and real estate agents turn the ordinary into extraordinary.

Divinehome.ca is an Oakville Home Staging expert with many years of local experience staging and decorating homes in the Oakville, Burlington and West Toronto areas of Ontario Canada.

About the Author

Glenabbey.ca is a local resource for information on the Glen Abbey Oakville Canada community. Glen Abbey is also home to the Glen Abbey Golf Course, Glen Abbey Community Centre, and the gateway to Bronte Creek campground.

Consider The Benefits Of Home Staging Before Selling Your House

Consider The Benefits Of Home Staging Before Selling Your House

Article by S Dawkins

Home staging is the term for the process of setting up a house or condominium for sale by making sure that the presentation is enhanced, so that the premises is visually at its best when it’s listed. The process calls for several steps, which may on occasion possibly include making minimal renovations. The objective is to provide an environment where buyers emotionally connect with the property and then draws buyers in. This connection can be produced by simply using the services of specialists that understand the art of converting houses into homes and condos into castles. The primary reason that home owners consider home staging is actually because the staged properties produce a special marketing advantage over non staged homes.

Home sellers are obviously enthusiastic about maximizing the actual equity from the sale of their home, as for many, their property is among their most significant investments. As such, sellers are keen to adopt methods which can include home staging that can help to enhance the worth of the residence. Staging consists of configuring and designing the house, so that it appeals to an extensive range of potential buyers. Using components of on-trend design and style, decor, overall performance and also configuration, home stagers mix these elements to generate a space which is highly appealing to buyers in addition to showcases the actual living space.

Through the use of home staging, you can expect to help attract far more prospective buyers, and when these buyers attend the particular showing, they will see a properly furnished, very well laid out and overall beautiful home which makes them feel warm and welcomed. The result will be the creation of an emotional connection. Prospective buyers will feel that they don’t need to complete any repairs, re-paint, or re-model. The house is move-in ready. Whenever this happens, buyers have much less tendency to haggle on the actual asking price. The buyer senses that they have found their dream home.

The important factors on which the sale of your house is dependent include the existing market conditions, which may be volatile and have its ups and downs. The asking amount, the overall feel and look (IE: design in addition to decor), as well as the Realtor which you select are components that are under your own control and can have a significant impact on the success of your property sale. Therefore, it is essential that one concentrates on these aspects in order to reap the economic benefits that may be acquired. Home staging is now an essential component of delivering increased value sales dealings in the competitive residential housing market. Whether choosing a Realtor or even stager, choosing one with knowledge of the market in your area is vital. For example, if you lived inside the High Park area, you would not merely pick a home staging Toronto firm, you would be safer to choose one with knowledge of the nuances and trends within the High Park neighborhood.

Within the busy real estate market, home staging offers value for sellers by providing them a chance to distinguish their property from competitive listings, by showing that the home is “cared for” and “Move-in-Ready”. StagingWorks is the premier home staging Toronto company and supplies a complete array of staging bundles with regard to sellers and Realtors.

About the Author

StagingWorks is certainly Toronto’s leading home staging Toronto company. We carry an extensive set of rental furnishings and provide a full range of home staging services for any project size.